At the age of five, one could already see the passion in Will Primos'eyes. Will couldn’t wait until he was old enough to tag along with the older guys on one of the family’s many duck hunts. In 1963, an 11 year old Will crafted his first call, a duck call. From that first effort evolved what is now heralded as the most accurate, most reliable call on the market, the legendary Primos Brand call. “I was duck hunting with my Uncle Gus in green timber. Uncle Gus was an expert duck caller, and I was absolutely enthralled hearing him make that call sing. That was my first experience witnessing the magic; and when I got home, I made my own call by copying my uncle’s.”

Ask any hunter who makes the best game calls and chances are you’ll hear the name Primos. Many call companies specialize in making calls for one type of game species. Primos makes calls for every category of game species hunted in North America. Everything Primos does, they do exceptionally well. From a gleam in the eye of a young boy who was fascinated with calling in ducks, Primos Hunting Calls has grown into a major force in the hunting industry. Primos Hunting Calls manufactures calls for elk, deer, turkey, predator and waterfowl as well as clothing and accessories. They also produce the ever-popular video series The TRUTH and the television show Primos’ TRUTH About Hunting. Each year new products are added to the line, and each year Primos maintains the hallmark that defines them: quality.

Will Primos still remembers seeing the Alfred Hitchcock movie “The Birds” as a child. It isn’t the movie that stuck with him for over 40 years; it’s what he saw in the short documentary before the feature presentation.

“Before the feature, there was a short documentary of Howard Hill shooting a bow,” he says. “It was about how he starred in Robin Hood movies. I was already interested in hunting birds and squirrels, but that got me more interested in archery.”

Will still has his first bow, which he went home and worked on after he saw the film. “In the movie, Howard Hill had a shelf that his arrow rested on, Primos says. “My bow didn’t have a shelf. You just shot off your hand.” So Will went home, got a piece of plywood from his dad’s shop and built a shelf for his own bow.

“I glued it on, but I’m right handed, and I glued it to the right side,” he says. “I should have glued it to the left side, but I didn’t know that. So I was shooting right handed with a rest on the right side of the bow. But I learned to shoot it - at 10 yards, birds and squirrels had better beware!”